Mut Agency

Positive creativity

Nacho Gómez, CEO y Founder de MUT

At MUT we define ourselves as a Positive Creativity® agency, a philosophy that combines strategic analysis, the emotion of ideas and the rigor of science to benefit brands, people and the planet. This vision is particularly focused on two areas of work: Traceable Live Experiences – experiential marketing and positive impact events that maximize social impact and minimize environmental impact – and Brand Strategy with Purpose – the development of brands with a purpose and a concern for communicating their efforts in the environmental and social sphere. At MUT we are aware that in order to achieve a sustainable transformation of the event and experiential industry we need science. Ideas and goodwill are not enough. Without data, there is no sustainability. We express it with the formula (Design + Knowledge) X Intentionality. In the experiential and events area, one of our most valuable allies is DearPlanet®, our business vertical of sustainable ephemeral architecture, pioneer in design, construction, management and deconstruction of sustainable and positive impact branded spaces, together with Grupo Construcía. Construcía is our strategic partner, pioneer and leader in the circular construction sector, which takes us to another level thanks to the scientific knowledge of EIG, its pioneer consultant in circularity and Cradle to Cradle®. For MUT, DearPlanet® provides a base that combines science, design, knowledge, technology, data analysis and controlled constructive capacity with the generation of an impact reporting that collects all the KPI’s through a LCA (Life Cycle Assessment) that also enables constant learning through data. In MUT together with DearPlanet® we create truly sustainable spaces through the implementation of the Net Positive culture and a design methodology based on data technology. We use real and measurable information on the different impacts (natural resources consumed, cyclability, toxicity and eco-toxicity of materials, carbon footprint, water footprint).