Externa Marketing & Events
Organise your event with Externa Marketing & Events
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Contact person: Jorge Prado Vázquez
Calle Alegría de Oria, 55., Madrid
We help you to organise your event in Madrid
Externa Marketing & Events
More than 15 years of professional experience and a firm commitment to quality, guarantee each of our works. Thanks to this, we have a high degree of loyalty and repetition in all the projects we are commissioned.
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EVENTS
Specialists in the design and integral development of corporate events, we have a staff of professionals formed by experts from the world of marketing, design, corporate communication and the organization of all kinds of events.
DESIGN
Specialized in the implementation of creativity with high added value thanks to the fact that we keep in constant movement, adapting to the most modern technologies, researching new procedures and new markets.
GIFTS
We seek differentiation in each product we offer to our customers, without having to go to a catalog. We rely on the experience of our design team, to generate projects of great added value.
COMMUNICATION
We offer omnichannel communication services tailored to the requirements and needs of the client, with the aim of offering a personalized advisory service of a global nature, which allows to enhance the image and reputation of each firm
Land Volunteering event. A solidarity meeting in which 12 NGOs participated and in which more than 1,000 people enjoyed a great day of volunteering, generating a legacy. In addition, the carbon footprint was neutralized to be totally sustainable.
Kids party with 400 parents and children who enjoyed the magic of Christmas with ice performances, skating, entertainers, gifts and, of course, Santa Claus. In addition, children were able to experience the AI experience thanks to our “Smart Brush” activity.
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Interview with the CEO
Huimos del fastevent. Apostamos por la sostenibilidad y la innovación
Jorge E. Prado Vázquez, CEO
What makes you different?
At Externa Marketing & Events we “don’t believe” in events. At least, not in those that do not have a differential fact, that do not generate a legacy or that do not have a direct impact on those who attend and their environment. We do not believe in events that are valued by the coupling of a microphone, the color of the carpet or the creaminess of some croquettes. We stay away from the “fastevent”, like the one that flees from “fastfood”. We are firmly committed to aspects such as sustainability and innovation.
An event with you is…?
A commitment to sustainability in all areas (social, environmental and good governance). We have a measurable and validated protocol, which has been endorsed in 2023 by obtaining ISO 20121 for Sustainable Event Management. This is a milestone for our agency, which highlights the value of our socially responsible and carbon neutral way of organizing events. We have an impact on more than 250 sustainability criteria and measure more than 100 impact variables. We help our clients meet the increasingly imperative ESG criteria and identify with responsible events.
What atypical profiles do you have that give you a differential added value?
During 2023, we have incorporated the figure of the “Prompt Engineer” whose mission is to implement Artificial Intelligence solutions applied to events, in a clear commitment to incorporate new technologies. This is a profile, in principle far removed from the traditional “event manager”, which allows us to contribute innovative aspects. And it does so, not only in the daily management or coordination of events, but also allows the creation of innovative activations with direct application in the events that make them unique and, above all, highly personalized. A basic profile that allows to “educate” AI to obtain results that allow to impact its stakeholders in an efficient and ethical way.
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