beon. Worldwide

The Revlon Professional Style Masters Show 2018 is the biggest hairstyling contest that exists, where the best hairdressers in the world are rewarded in a great live show in front of more than 4,000 attendees. For this event, a staging never seen before in Spain was carried out at the production level, in which a 33 x 18 m catwalk was converted. in a large projection prism. The mechanics focused on creating an optical illusion that would allow a projection to be carried out in the foreground and a staging or real movement in the background, where the walls of this rectangle, in addition to being projected, were raised and lowered according to the needs of the show. . A format that allowed for different assemblies, as well as playing with the scenery so that surprise and expectation were the standard bearers of the event. In addition, this staging was completed with the design and production of a photocall of almost 60 m. in length, a backstage with 12 dressing rooms and a total area of ​​300 m2 for models, make-up artists and stylists, as well as 3 stands organized by country of origin to accommodate the guests.