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ACCIONA Cultura

Organise your event with ACCIONA Cultura

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Contact person: Raquel Guerrero

C/ Gran Vía de Hortaleza, 3, Madrid

https://cultura.acciona.com

We help you to organise your event in Spain

At ACCIONA Ingeniería Cultural we design and produce corporate events, cultural events and brand experiences in countries around the world. With a sustainable approach, we apply the highest doses in creativity and technology to create exciting experiences that make their mark. Our vocation is to transform today to change tomorrow.

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ACCIONA Ingeniería Cultural is an agency specialized in the design and production of corporate, cultural events and brand experiences on a global scale.

With 30 years of experience in the sector and 8 offices in 5 countries (Madrid, Seville, Dubai, Abu Dhabi, Doha, Mexico City, Cairo and Riyadh), at ACCIONA Cultural Engineering we are experts in the design of live communication actions that put the focus on people and the environment.

We are a pioneer in the research and application of new technologies, which we use with sustainability criteria to deliver transformative, accessible and inclusive brand events and experiences.

By applying the highest creative doses and using disruptive formats, we create experiences that arouse emotion and improve the way we relate to brands.
We also implement sustainable management models in our events that contribute to the care of the environment and people. All our events are 100% carbon neutral. Our commitment to excellence guarantees extraordinary events that exceed the expectations of our customers.

At ACCIONA Cultural Engineering we have inherited the experience of three decades of leadership of ACCIONA Productions and Design (APD) in the development of museums, exhibitions, events and shows on a large scale, to which it was added in 2019, that of Auriga, elected Agency of the Year in Spain by the FIP 2017 and 2019 and best agency of Events, promotions , direct marketing and brand activation of Spain by the ranking of agencies of El Publicista 2020.Today, we add 125 international awards for design, technical innovation and sustainability.We work for prestigious customers worldwide, such as BMW, Samsung, Mazda, Dunlop, Grupo Roca, Goodyear, Hawker

Navigalia, The magic is in the river. Audiovisual Christmas story for the City of Seville, which recalled its past as a cradle of navigators. Nature, technology and storytelling on the Guadalquivir turned the event into the emotional heritage of the citizens.

Presentation of Bulgari’s Aluminium Gran Turismo watch. Press conference and exclusive dinner to present the limited edition luxury watch to VIP clients, journalists and friends of the brand. Careful implementation, in tune with the standards of the Italian brand.

Event agency Guide

Interview with the CEO

Our events foster connection and advocate for sustainability

José María López-Galiacho González, CEO

What makes you different?
Our strategic positioning: “Culture to Connect, Culture to Transcend, Culture to Live It”, reflects our conviction that culture should not only be experienced, but also be a bridge to connect people and ultimately transcend in time. That’s why we incorporate it intelligently into all of our events, using innovation and technology to amplify the essence of each project, creating moments that are not only lived, but carried with you long after the lights go out.

We are in the age of purpose. Yours?
Our purpose is clear: to build experiences that not only reflect the richness of culture, but also pave the way to a more sustainable and conscious future. We want to go beyond conventional event planning. We strive to design experiences that not only entertain, but above all, leave an indelible mark on people, with culturally transcendent and sustainable experiences. To achieve this, we incorporate authentic cultural elements of the place and the communities that host the event, from the theme to the music, gastronomy, artistic expression or storytelling. In this way, we seek to foster connection through a shared culture, while advocating sustainability. Our commitment has led us to achieve the EcoVadis platinum medal, the highest recognition of this sustainability seal.

Your way of managing, reinventing the customer relationship?
Our ability to build strong, long-term relationships with clients has been key to our growth as a company. We understand each relationship as a strategic partnership, working with each client to achieve their goals. We are proud to share with them the successes we have achieved, such as most recently in 2023, when we revalidated our position as a leader in key industry competitions and rankings.

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