Socially responsible events: the new trend in the sector
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Events are the perfect formula to raise funds for a good cause. Socially responsible events, both caring and green, are an increasing trend in the sector. Why not join the trend…
Given the variety and flexibility, events are idea for this goal. The benefits generated favor the organisation and the brand as the fund-raiser and also the sponsors that collaborate in it, creating a caring image for all involved. Here are some ways to invite your guests to do the same.
Give information about the cause before the event
Even though the main objective of the event is not to raise funds, use the invitation or create a separate section in your website to include information about the NGO and what your event is doing for it. Place the logo of the NGO next to the logo of the company or the event and those of the sponsors involved in all the communication of the event.
Caring Area
Applicable in any type of event, why not create an area in your event designated to raise funds for a determined cause. Create a decoration exclusively for the venue, in a style that contrasts with the rest of the venue, with lighting, projections, motives. Do not forget to put signage in various areas of the event to invite the guests to visit the
