A shopping centre hosts a pop up and artistic store
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To attract a public interested in fashion, and to position the Maremagnum shopping centre of Barcelona as an area which supports events related to culture, fashion, music and art, Clarity set up, during the month of May, a pop-up store of artistic inspiration based on thread: four artists “sewed” the building by creating multiple layers […]
To attract a public interested in fashion, and to position the Maremagnum shopping centre of Barcelona as an area which supports events related to culture, fashion, music and art, Clarity set up, during the month of May, a pop-up store of artistic inspiration based on thread: four artists “sewed” the building by creating multiple layers of nylon thread, and generating a world of lights, reflections and movement. An optical game in a minimalist environment, transparent and futuristic. An environment that evoked the “handmade” as a clear allusion to the pret-a-porter creations which were displayed inside it.
