PCOs must change and adapt to the new market needs

The Sales Manager for Congresses for MCI Group, Oscar Cerezales, indicated in his presentation in the XXI National Meeting of PCOs held in La Rioja, that there have been big changes over the last years and that PCOs must adapt rapidly. In his opinion, the congress market has matured, fragmented and has become professional, “up to the point where there are many companies who have their own management, including a Congresses Director, which implies that the PCO is already not so necessary or just needed to do certain tasks”.

What can be done? Cerezales pointed at the need to establish strategic alliances with associations and suppliers, offer their services in different places, not just the usual ones, integrate communication in their activity and to diversify the products that they offer. He invited the PCOs to “to think of replacing” the term “organiser” with that of “adviser”, becoming Professionals Congresses Advisers