Global meetings initiative gets down to work
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According to some estimates, meetings delegates spend on average twice as much as tourists, usually staying in four and five-star hotels. Yet there is no official recognised understanding of this impact on the tourism sector.
According to data from Turespaña 2007, Santiago Guerreiro, an international economist, said that an average tourists spent 857 Euros, business tourists 1,081 Euros and meeting participants a total of 1,529 Euros.
The corporate/association meetings share in hotels during 2006 was, for example, 70% in the United States; 61% in Canada; 32% Europe and 55.9% in Spain.
Speaking at a seminar at EIBTM 2007 in Barcelona, Guerreiro added:â