PR increases the financial result of companies
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Pleon, the international communication and PR consulting firm, represented in Spain by Medialuna, got together with a group of executives last 20th September in Madrid, to reflect on the new Communication and Public Relations trends that will influence the financial result of companies.
“It is more necessary than ever to know the public and to understand the social and political context in which they are in,” says Timo Sieg, President of Pleon Europa. The creativity of the PR agencies in generating content, its aptitude to connect and to understand the different public needs, is the key,” he added.
There exist new formats with its own name in which companies are starting to designate a large part of the budgets, such as in the case of advergaming or advertising in video games, where it brings together the participation of the consumer and get them to interact with the brands. It is the appeal for a public who is looking, more and more, for entertainment, amusement and the sensation of â
