Jack Phillips to give an event ROI measurement course for the first time in Europe
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Will the event sector in Europe be aware of the importance of measuring the results of their events? For the first time in Europe, the Event ROI guru, Jack Phillips, will give a course of event impact measurement in Brussels, from the 17th to the 21st of September of 2007. This 5-day course, covers all […]
Will the event sector in Europe be aware of the importance of measuring the results of their events? For the first time in Europe, the Event ROI guru, Jack Phillips, will give a course of event impact measurement in Brussels, from the 17th to the 21st of September of 2007. This 5-day course, covers all aspects and levels of event evaluation, from the simple satisfaction surveys to complete financial ROI impact study.
According to the organisers of this course, “Measuring the value of meetings is essential for event and marketing professionals. Marketing and purchasing managers want to ensure that their teams know how to measure and show the impact of events for their companiesâ
