The first ICCA Research, Sales & Marketing Programme breaks all records
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The re-branded International Congress & Convention Researchers Meeting ICCRM-, now known as the ICCA Research, Sales & Marketing Programme, attracted an all time record of 136 participants from as many as 26 different countries all over the world.
A new item in the programme was the Request for Proposal (RFP). The participants were split into 13 groups with people from different destinations and sectors to analyse a RFP and present their findings.