Coffeetherapy in POS to communicate the presence of antioxidants in the coffee
Share news
Listen
Saimaza has launched an itinerant action in over 100 supermarkets to communicate the presence of antioxidants in the coffee, an action managed by the agency Comando Quattro.
During the month of June, promoters and massagers will inform the consumers while they invite them to feel the coffeetherapy, with coffee tastings of Saimaza and massages with natural cream based on coffee.
This action is part of a global campaign in which the brand wants to transmit to coffee lovers the result of recent scientific studies that have demonstrated the presence of antioxidants in coffee.