Party of the “Sociedad de Culto al Placer†of Schweppes
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La Despensa organised the launch of Schweppes Spirit, Schweppes’s new adult and sophisticated refreshment. The party called “Culto al Placer” (the cult to pleasure) was held in the Italy Consulate in Madrid last 19th April.
The guests received a Venetian golden mask as an invitation to the public presentation of the cult’s secret society, “Sociedad Secreta de Culto al Placerâ€Â, turning them into Secret Society members.
Over 30 actors and a choir of 16 persons received the attendees in the stairway of the palace, and present were also different representation of pleasures. Once the new beverage has been presented, the stages of the different pleasures were transformed to colours, aromas and shades of the Schweppes Spirit range.
The band Fangoria provided entertainment for the evening.