Germany number one in European expertsâ
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The Meeting & EventBarometer 2007, created by the European Institute for the Meetings Industry (EITW) on behalf of the German National Tourist Board (GNTB), the German Convention Bureau (GCB) and the European Association of Event Centres (EVVC), interviewed over 600 experts from the world-wide meetings and events industry.
From the interview, just under two-thirds (63.6%) world-wide considered large and historical cities the ideal meeting and event destinations in Germany, with over 20% favouring industrial regions and only 16% opting for rural areas.
Berlin leads the ranking followed by the Rhine-Main area and Munich, Cologne/Düsseldorf and Hamburg sharing the number three spot. The most popular federal states as destinations for meetings, conventions and events are Berlin, Bavaria and North-Rhine Westphalia. Apart from Berlin and Hamburg the south-west currently has a stronger profile than the north-east.
Industry experts also gave their opinion on market trends: 93% of experts predict that professional event production will become ever more important for meetings and events. 86 per cent think that virtual communication will not replace personal encounters. 80% of informants believe that demand for interactive personal encounters will rise and the environment aspect will gain a central role in event management.
The same number of experts believes that corporate meetings and events in external venues will rise â
