Sofitel launches an incentive program with soccer club Real Madrid
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The Sofitel Campo De Las Naciones Hotel in Madrid is promoting a product that combines meetings in the hotel and a tour in the facilities of soccer club, Real Madrid.
The tour includes discovering the history of the sports club and its most emblematic places: the field, the wardrobes and benches, the museum, the press room, the official shop, etc.
“The project arises for the proximity of the hotel to the Santiago Bernabeu Stadium and to the new Ciudad Deportiva, and to develop a product for the MICE market that gives an added value”, according to the hotel.