An English day for the employees in the launching of “Forever London”
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To involve to the whole company in the new international advertising campaign “Forever London”, whose aim is to strengthen the association of the brand with London, Pernod Ricard Spain organised an English day in the different offices in Spain last 24th March.
As the employees arrived at the office, among the typical English fog that was coming out from the building, there was a row of United Kingdom flags, communicating that this day would be a “different” day. At the entrance was a red carpet and 2 Guardians of the London Tower flanking the doors and carrying out with their task: to guard the employees of the “Tower” and the “liquid jewels” that inside the building.
Once inside the building, the employees were welcomed by the official double of Queen Elizabeth II of England. Seated on her royal throne, she greeted all the employees while having a Gin&Tonic in hand. In addition, the working day began with a typical English breakfast: English tea, eggs with beans and bacon and English bread.
