The second edition of Rethink The Basis of Communication
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The second edition of the International Forum Rethink The Basis of Communication, organised by the Associacio Empresarial de Publicitat (the business association for advertising), was held on the 1st and 2nd of March in the Petit Palau in Palau de la Musica in Barcelona. The event presented new technologies and communications from different perspectives. New […]
The second edition of the International Forum Rethink The Basis of Communication, organised by the Associacio Empresarial de Publicitat (the business association for advertising), was held on the 1st and 2nd of March in the Petit Palau in Palau de la Musica in Barcelona.
The event presented new technologies and communications from different perspectives. New communication channels, technological advances, the switch of consumer from a culture of information to participation, branding, and emotional values were some of the themes presented by professionals and gurus from different countries and disciplines.
Some of the ideas and discussed concepts were:
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