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Business hotels lack charm. This is one of the conclusions according to a study by the Instituto de biomecanica de Valencia (IBV) and the Instituto Teconologico Hotelero, which applies emotional engineering to hotel marketing. The objective of the study is to improve the sales of these Spanish hotels where they can transmit to their clients […]

Business hotels lack charm. This is one of the conclusions according to a study by the Instituto de biomecanica de Valencia (IBV) and the Instituto Teconologico Hotelero, which applies emotional engineering to hotel marketing. The objective of the study is to improve the sales of these Spanish hotels where they can transmit to their clients exactly â

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