Interactive Events presents THQ’s new videogames through 3D technology
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Last October the videgames company THQ presented their new products to Spanish distributors through 3D technology, created by Interactive Events, company specialised in interactive events and 3D comunication in digital media.
The presentation of the THQ marketing team was supported by Alex, a virtual presenter in 3D. Four different suits were personalised for Alex ” depending on the product to be presented: a Cow for the video game El Corral; fashion for Bratz Forever Diamondz; camouflage for Supreme Commander and Stalker; and a generic suit with THQ’s corporate identity for the rest of the products “, says Julio Aler of Interactive Events.
THQ’s aim was to differ from the launches of other companies and to impress attendants “as well as to interact with them through this impressive interface”, says Aler.
