IMEX increases its long-haul hosted buyers program
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IMEX has expanded its long-haul hosting programme through a considerable increase in the number of intermediaries who will be bringing groups from Australia, China, India and US.
Lufthansa, the official airline has to date a total of 85 international gateways, up from 62. Of these, 15 will fly out of the USA, corresponding to the growth in the number of new American intermediaries bringing more hosted buyers.
Long-standing European partners including Intercontinental Hotels, Hilton Hotels & Resorts, the GCB (German Convention Bureau), Euromic, Rezidor Hotels and NH Hotels will all now bring new groups of hosted buyers from the USA; as well as AirTahiti Nui, Iceland Air and Delivering America. New partners Experient, Sydney Convention Bureau, Not-for-Profit and Allied Europe have also all committed to bringing hosted buyer groups from longer-haul markets across the globe. HelmsBriscoe International has also strengthened its commitment by promising up to 85 buyers and, for the first time, their associates will be accompanied by their high level corporate clients.
Hosted buyers from Eastern Europe such as Russia, Ukraine and Poland have also increased. IMEX organisers are expecting over 3,500 hosted buyers this year, amongst an overall visitor total of more than 7,500.
