Marketing Maritimo Berge organises a Sea Show to promote Digital Television
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With the aim to promote Digital Television, the agency Marketing Maritimo Berge has organised the Sea Show, an event for the brand Gigaset, of the company Siemens Home and Office Communication Devices.
For the event, the agency hired a sailing boat of 20 metres in length and with a crew of 20 people, and personalised sail and hull. The boat travelled around coasts, seaports and beaches in Castellon, Valencia, Alicante and Murcia during 14 days in July, exposed to the public in promenades, over two hundred beaches and fifteen seaports.
During the promotion, informative brochures and prizes were given to the public by sea hostesses who travelled on board.
The aim of the event was to advertise the brand to the target and the direct promotion to the consumer with hostesses included in the same marketing action.
The ship was also used for the clientâ
