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Strong demand but high pressure on costs, key conclusions of the IMEX Association Trends Survey

Strong demand but high pressure on costs, key conclusions of the IMEX Association Trends Survey

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The second IMEX annual survey into trends in the association meetings market published last 19 October, reveals that meetings organised by associations are experiencing substantial growth. A more commercial mindset leading to better cost controls and enhanced marketing are two of the driving factors behind the rise. IMEX canvassed the views of over 100 association […]

The second IMEX annual survey into trends in the association meetings market published last 19 October, reveals that meetings organised by associations are experiencing substantial growth. A more commercial mindset leading to better cost controls and enhanced marketing are two of the driving factors behind the rise.

IMEX canvassed the views of over 100 association executives in 13 countries for the survey. The results will be used to shape the exhibitionâ

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