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The Club de Dirigentes de Marketing de Madrid has awarded the Premio Alpha on the excellency of Marketing to the companies El Kursaal, BBVA and Movistar.
In addition to receiving the Premio Alpha, they have received in the Communication Media section, the Canal Digital and Radio Intereconomia. The prestige of the award given by the Club de Dirigentes de Marketing de Madrid is reflected by the list of distinguished companies from previous years, such as Iberola, Siemens, Spanair, Repsol-YPF or Carbonell, among others-
The Club de Dirigentes de Marketing de Madrid is a private and independent association with more than forty years of existence and is formed by more than six hundred directors from the Marketing world. The jury of the award is formed by members of the Management Junta of the Club, heads of Marketing, directors of communication media and sponsors.
