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Today the diversity of approaches we use to communicate and the use of different tools inspire us to get all our creative potential .
We are increasingly looking to expand our creative vision to each new project by including in the process different professionals from multidisciplinary areas.This way the final product is highly enriched .
Professionals of “creativity ” usually have in common curiosity, inspiration, innovation and a DNA which allows them to recognize which ideas have the conceptual shift that impacts the public, beyond the media or conventional formats .
The word habit means a person´s behavior repeated regularly, something that any individual who has a creative talent knows it does not work . The regularity in the behavior destroys the creative spontaneity .
Is brainstorming the king ? No, it is a tool for creation through co-working, but complements other ones very valuable too. I fear it has lost its flagship throne within the methodology of creation in communication.
