FINDER
ALL

Video: Pedro Rocha explains the green initiatives of the Estoril Congress Centre

Video: Pedro Rocha explains the green initiatives of the Estoril Congress Centre

Share news

< 1 min. de lectura

Listen

Avatar
eventoplus
What is ‘NetZero Events’, the international commitment of the MICE industry? What do ChatGPT and artificial intelligence for events mean? Companies still far from defining sustainability targets in MICE
During the conference, Sustainability: an opportunity for the future held in Malaga on February 10, Pedro Rocha, head of the Estoril Congress Centre and the architect of one of the most comprehensive green strategies in our industry, explained his sustainable strategy. And above all, unequivocally defended sustainability, not only as a moral issue but also a business one. "Green sells," he concludes.

This initiative begins with a slogan: “Be Green, the only option.” During the past four years, initiatives have been considerable, including Gren Globe certification in 2008.

Related news.

See all news

Resources

Podcasts

We analyse the best practices of experiential marketing, its trends, its contribution to brand strategy... Welcome to Experiential by Grupo eventoplus

Informes

Do you want to evaluate the success of your event? We show you how to do it. Pay attention!

Pregunta al experto

Do you have questions that you don't know who can answer? Send us your question and we will look for the expert who can best answer you among all the professionals who read us.

Eventoplus