FINDER
ALL

Why does Nike believe in events?

Why does Nike believe in events?

Share news

< 1 min. de lectura

Listen

Avatar
eventoplus
What is ‘NetZero Events’, the international commitment of the MICE industry? What do ChatGPT and artificial intelligence for events mean? Companies still far from defining sustainability targets in MICE
The "party" has turned into a strategic tool of brand communication since brands have become obsessed with creating and offering experiences to their targets/fans. We spoke with Antonio Yuncal, Nike Spain and Portugal communication director, who opened to us the doors to the wonderful world of Nike, a world packed with events.

A marketing plan systematicly includes events?
Certainly not. The realisation of events must obey the fulfilment of the marketing objectives. Not only events are the solution, there are many other tools within the marketing mix that can help you reach your goals.

Then

Related news.

See all news

Resources

Podcasts

We analyse the best practices of experiential marketing, its trends, its contribution to brand strategy... Welcome to Experiential by Grupo eventoplus

Informes

Do you want to evaluate the success of your event? We show you how to do it. Pay attention!

Pregunta al experto

Do you have questions that you don't know who can answer? Send us your question and we will look for the expert who can best answer you among all the professionals who read us.

Eventoplus