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ROI for non-believers

ROI for non-believers

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What is ‘NetZero Events’, the international commitment of the MICE industry? What do ChatGPT and artificial intelligence for events mean? Companies still far from defining sustainability targets in MICE
By Dr. Elling Hamso, Managing Partner, Event ROI Institute."We create emotions and memorable moments" an event manager told me recently, "you can´t measure ROI on emotions".

I know there are many who simply don´t believe that you can measure the Return on Investment from events, it is simply too difficult, either you believe the event to be effective or you don´t, you have to take it

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