Activations and interior design for Mahou in Madrid main leisure events
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Decoracción, held every year in the neighborhood Barrio de las Letras, is the decoration party and that fills the neighborhood for a week up of street markets, lighting interventions, thematic squares and public parks in addition to the involvement of shops exhibiting original proposals dressing in their window stores.
The agency Auriga was in charge of transforming the Santoña Palace courtyard into the terrace Mahou. It did not miss the lawn, tables, umbrellas, bulbs and flags decorating, and of course a bar and tap Mahou to encourage people to enjoy the terracing also in a historical palace.
Mercado de Motores is another leisure appointment every second weekend of the month in the capital. The Railway Museum receives among its platform decoration stalls, clothing and vintage objects and designers along with a gastronomic offer to have the best plan for the weekend. For several weekends Mahou have developed different activations as varied to give visibility to the brand in the event, from performances of swing, rock & roll in true 60s style or a human football game.