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2000 people lived the 40th edition of the zombie survival by Real World Games and sponsored by Vodafone yu. The participants, divided into two teams -the zombies and the survivors which had to do everything possible to keep them alive until dawn and avoid contact with the deads- invaded the park going through various challenges throughout the different areas of the park thematized for the event.
Vodafone yu sponsored this event with further advantages for its clients, who could make up if they decided to join the side of the zombies, have safe conduct passports that allowed them to access through certain areas with escorts, infinite lives or place assured in the getaway vehicle if they succed and keep unharmed from zombie attack until dawn.
The mobile operator took care of the technology and played a important role at the event: it gave participants a ´social survival tatto´ through which they could share live through Facebook everything that happened during the zombie attack just bringing the smartphone over the tattoo.
