Sevilla enthusiastically response to The Color Run by Desigual

The clothing brand, which claims that life is cool, brought one of its most popular events the first time to Sevilla. The Color Run by Desigual, the street race open to citizens breathing festive atmosphere and color, has in this edition its own protagonists. The renowned triathlete and Seville champion Maria Pujol, leader of the movement “We On” participated with his group of followers dressed in pink share the day with the rest of ´runners Color´ and actors Alfonso Sanchez and Alberto Lopez, famous for his participation in “Last Eight Basque” were responsible for giving the go-ahead.

The race ended when participants passed under the finish arch. Once the tour ended, the party continued until two in the afternoon in the Zone Festival, an area bounded on the grounds of the April Fair where all the ´color runners´ found a scenario with more than 45,000 watts of sound, where Top 40 dJs Daniel Moreno and Oscar Martinez entertained the morning to the beat of the best soundtracks. On the rain Zone color Festival was repeated every 20 minutes.

This Seville edition was an initiative by International Management Group and the City of Seville, sponsored by Desigual and collaboration of KH-7, Mini, Fontvella, Banco Mediolanum, Diario de Sevilla and the Top 40.