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Renaissance Hotels opens in Barcelona with lifestyle flair

Renaissance Hotels opens in Barcelona with lifestyle flair

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 It was the AC Diplomatic, a convenient city hotel... Today, after a thorough renovation, it opens as Renaissance Barcelona, the first hotel in Barcelona lifestyle brand of Marriott. One such change of position must be shown at an event, which was done on April 25th in an event produced by Elsinor.Open with PR by Gablons.

In this experiential event, participants discovered the hotel whose lifestyle positioning was highlighted by a series of animations and decorations, such as a capsule of FASHIONART, a project in which a number of artists customise clothing on mannequins. To illustrate the “Navigator” (an expert in Renaissance indicating each guests the hidden secrets of the city), a room had several screens hung in the air, in which some original proposals were projected as if it were the Navigator. The “Renaissance day” was represented on the wall of a room, in which a simulated line on an electroencephalogram alternated more and less animated moments (peak, of course: around the hotel!). One of the specialties of the hotel, cocktails, had his own room in which video art projected a DIVA, with textures and evocation of rum. A great video mapping on the facade of the hotel completed the event: apart from purely aesthetic elements, the hotel thanked the city of Barcelona – a show visible from the nearby Paseo de Gracia. The house vocalist Rebeka Brown conducted a performance that is part of RLife Live. The event was attended by some famous faces, like Mayor Jordi Trias or the U.S. ambassador in Spain.

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