Couture event by Nespresso
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A passion for design and new trends is one of the strengths of the coolest coffee brand in the world. Yesterday, its boutique in Paseo de Gracia, Barcelona, was the scene of the first edition of N-Art, an exclusive event, featuring fashion and taste of Indian designer Manish Arora.
How to convey the corporate message of your brand in an appealing and innovative? Nespresso chose the quirky tones of “Indian John Galliano” to characterize their boutiques.
About 300 guests attended the second stage of N-Art, a collaboration between Nespresso and fashion and cutting edge international designer. Inaugurated in Miami, this year´s edition will culminate in Paris. Common factor among the three events is the dream world created by the haute couture of this magician of color.
