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The Jack Daniel´s Sessions land on Facebook

The Jack Daniel´s Sessions land on Facebook

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How can an event begin before its start, excite and continue to generate feedbacksafter finishing? The solution is called virtual event. Jack Daniel´s has broadcast one of  its Sessions live for the first time passing it on Facebook. Implementia agency had the idea.

Each year the brand of Tennessee sponsors Jack Daniel´s Sessions: live music events, djset and acrobatic performances by professional bartenders.

This year, for the first time, fans of Jack Daniel´s have been able to attend the event from home, just by clicking on the event´s Facebook page. More than 200 people attended the show in Bilbao. For those who want to know more, the next Session will be on November 26, live from Gijón.

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