Mini Countryman rocks the city
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Calle Serrano is about to reopen after being closed for repairs. The fashionable Mini car (the Countryman) did not miss the chance and went to their potential audience with a show at the prestigious street. This action was run by the agency MagicTouch.
It is the first event which takes advantage of the end of repairs… These moments are great opportunities to have a unique stage and to harness the buzz of an impending opening. And in the case of Mini, the values of street fashion have been another positive point clear of the action.
