If you like Mario and love the Wii, you will come out on TV
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The agencies Marketing Land and Octagon have gone a step further in television with his roadshow "Mario is going on tour"; the visitors to its large area could not only enjoy the new games by Nintendo, but became in advertising creatives by a day.
Mario´s tour to several Spanish cities, settled an area of 400m2 open to the public, who could enjoy various entertainment sectors with the latest plays. But it was not the only surprise that awaited them: a television set and two sets of professional photography chrome funds recreated virtual scenarios Mario became participants in professional photographers and creators of television spots for a day.
