FINDER
ALL

Indesit Company launches the new Aqualtis washing machines

Indesit Company launches the new Aqualtis washing machines

Share news

< 1 min. de lectura

Listen

Avatar
eventoplus
What is ‘NetZero Events’, the international commitment of the MICE industry? What do ChatGPT and artificial intelligence for events mean? Companies still far from defining sustainability targets in MICE
Objective: to launch the new Aqualtis washing mashines to Spanish retailers. Solution: to get attendees to experience the new technology in a live event. Sörensen Group organised, on the 8th of October in Teatro Quinto of Madrid, this event for Indesit.

The washing machine came from the sky, being slowly brought down on the stage from a height of 12mthanks to a specially designed mechanism. TV presenter and humourist Arturo Valls acted as a MC, and performed a stand-up comedy act about home appliances in our lives. The whole setting, decoration, digital printing, and light design, reminded of the value of the new product.

Related news.

See all news

Resources

Podcasts

We analyse the best practices of experiential marketing, its trends, its contribution to brand strategy... Welcome to Experiential by Grupo eventoplus

Informes

Do you want to evaluate the success of your event? We show you how to do it. Pay attention!

Pregunta al experto

Do you have questions that you don't know who can answer? Send us your question and we will look for the expert who can best answer you among all the professionals who read us.

Eventoplus