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Indesit Company launches the new Aqualtis washing machines

Indesit Company launches the new Aqualtis washing machines

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Objective: to launch the new Aqualtis washing mashines to Spanish retailers. Solution: to get attendees to experience the new technology in a live event. Sörensen Group organised, on the 8th of October in Teatro Quinto of Madrid, this event for Indesit.

The washing machine came from the sky, being slowly brought down on the stage from a height of 12mthanks to a specially designed mechanism. TV presenter and humourist Arturo Valls acted as a MC, and performed a stand-up comedy act about home appliances in our lives. The whole setting, decoration, digital printing, and light design, reminded of the value of the new product.

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