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The famous Tulipán helicopter comes back thanks to social networks

The famous Tulipán helicopter comes back thanks to social networks

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The nostalgic audience recovered the helicopter of the butter which was present in the ads of brand in the 1980s. Under the slogan "The Tulipán time/Tulipán generation," the agency Burson-Marsteller designed a nostalgic event to start its promotional campaign.

Facebook, blogs, web…were the place that the target used to express the wish to the Tulipán helicopter back.

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