The Cutty Sark brand experience
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The audience gets immersed in the exotic world of the Shanghai and London route that Cutty Sark sailed more then 100 years ago... That was the brand experience that more then 11,000 consumers lived in Barcelona and Madrid. Two events and one leitmotiv in this spectacular event organised by Draft FCB, and inspired by Franco Dragone, founder of the Cirque du Soleil.
Without losing its essence, the main objective was to consolidate the communication concept of “Shanghai-London since 1870”, through these two major brand events. The magic of the show was the best way for consumers to live this experience (See the video).
