IBTM Trends Watch report highlights importance of tech to events industry
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Alistair Turner, Managing Director of EIGHT PR & Marketing, and Dr Rob Davidson, Managing Director of Mice Knowledge compiled the report using over 25 key sources of existing industry data and interviews with industry luminaries to deliver a concise synthesis of industry performance in 2018 and predictions for 2019.
Commenting on the report, Alistair Turner says: “Innovation is good for meetings and events, and we’ve benefited from a lot of it in recent months. For example, in pharmaceuticals we’ve seen an increase in wearables, self-diagnosis and nano-technology all creating shifts in a historically stable industry. Similarly, the automotive industry is going through its own seismic changes. We add in the almost relentless dynamism of the ICT sector and we see great opportunities for events. When things change, people need to communicate and that is what we do in events.”
Alistair continues: “It is also important to underline that, in an unstable world; there are few things more definite than an event and that when issues confront us, and events provide a calm setting for reflection and problem-solving.”
The IBTM Trends Watch report 2018 will be available to download at www.ibtmworld.com from 27 November.
