Digital Live Xperience, the new Vok Dams tool

Yes, face to face remains, and in many cases, it takes the lead, but digital can never be left aside: it is a powerful channel of communication, management and learning. The Digital Live Xperience of Vok Dams is a tool that allows companies to creatively apply digital transformation in their communication, uniting the intelligence of the data, the measurement capacity and the reach with the emotional power of the authentic through the live marketing To do this, an interdisciplinary team analyzes the DLX aspects of the clients and combines these data with their strategy and budget to develop them to measure. “A campaign is luxury when history is transmitted through all media and tangible changes are achieved”, says Melanie Heumann, Account Director of Vok Dams.

What is the DLX formula?
The D, refers to digital intelligence, automation and the ability to measure results; the L responds to authenticity and emotion as essential formulas of live communication; and this results in the X, that is, the luxury experience. The synchronization of the digital and the real, the meeting point between both worlds that allows to amplify the effect of communication and generate a measurable added value. DLX allows the creative fusion of digital and live content to build a powerful story (a storytelling that combines creativity, design, strategy, business, communication, digital skills and technology).

“The goal of Digital Live Xperience is to offer brands and customers strategies, campaigns, content, social media, customer experience … quantifiable and measurable,” says Christopher Werth Director Strategy & Concept of Vok Dams. For his part, the creator of the agency, Colja M. Dams, believes that “in the coming years, the most exciting innovations will emerge at the interface between the digital and the real.”