ibtm world 2016: business development and strategy techniques

Content will include outsourcing versus in-sourcing, effective work strategies, how to attract and retain customers, how to stand out from the competition, compliance and financial strategies for healthcare events, how to build a stand-out image for a venue, plus legal and tax clinic sessions will also feature.

Bo Krüger, Meeting Designer, Facilitator, Speaker and Writer will provide ideas on how and when to use creativity to think outside the box, reduce costs and become more effective. Pelligrino Riccardi, cross cultural expert, will look at how to conduct successful negotiations with different cultures and countries. Annamaria Ruffini, Events In & Out, will present how to sell incentive travel to business leaders, and how to use incentive travel as a strategic tool to drive business goals.

The rest of the themes as part of the knowledge programme will be: safety, security and risk management, innovation, disruption & technology, professional development/staff recruitment and retention, client engagement, the impact of Brexit on the meetings industry and sustainability & CSR.