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These focus groups with professional association planners highlight the need to create their own ´agenda´ to network with their colleagues, their community and choose the training programs that best suit their needs. This association strategy in EIBTM 2014 is a prelude to a possible extension to other fairs in the IBTM portfolio.
“By creating this flexible approach, we hope the balance of a pre-scheduled appointment diary will also add value to our exhibitors, many of whom are keen to meet with these highly sought after buyers. Building a stronger, more flexible offer for our Association customers should be a win-win for all,” said Graeme Barnett, EIBTM Senior Exhibition Director, Reed Travel Exhibitions.
My Association | My Club benefits will include:
My Time, My Schedule: A flexible schedule with the time and freedom to explore and discover new suppliers and innovations My Meetings.
My Choice: A personalized diary of pre-scheduled appointments of the Association Hosted Buyers´ choice from a selection of over 3,000 international exhibitors.
My Networking: Opportunity to connect with contacts and meet other international association peers at exclusive networking events, including networking breakfasts, luncheons, dinner and cocktail parties.
My Knowledge: Own selection of education sessions, to hear from industry visionaries and attend the seminars and workshops that suit Association Hosted Buyers´ needs.
My Hub: Exclusive access to the dedicated business style Club Lounge on the show floor with complimentary refreshments and lunch, Wi-Fi and space to meet with contacts and peers along with daily
