Good prospects for the upcoming edition of ITB Berlin
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The record in hiring exhibitor space not only promises a show where much ´business´ will be done but also reflects the recovery, or at least a much more optimistic future of the industry.
The global trade fair for the tourism industry faces a stretch prior to its new edition -will be held from 5th to 9th March- with almost the entire exhibition space already booked, and even in some cases waiting list.
The Messe Berlin exhibition center in its 26 halls will house 10,000 exhibitors from 180 countries, with a marked increase in the presence of Asian and Arab countries and India, reflecting the boom of the industry in these areas.
Another interesting and nice trend we see in contrast to the previous edition is that exhibitors are hiring more space, stunning and larger stands seems shyly to recover again. Good prospects (finally) for the recovery of the international tourism sector.
