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IBTM Talks, a new strategy to get closer to RTE

IBTM Talks, a new strategy to get closer to RTE

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 One trade show per year in a continent? Reed Travel Exhibitions has developed a new strategy with the idea of ??providing value beyond a three-day event. In the last year, they have developed a range of local, small events, focused on providing value to suppliers in their work organization or in their business. The next meeting will be held in Malaga on April 26, speaking of the Russian market. An interesting strategy of "an event to promote the event."

How can we help you work better? To sell more? The IBTM Talks, which already have had several editions, aim to consolidate the image of a RTE as a partner for its customers´ success.

These are not sessions to sell the show, rather to train its customers. Examples: In collaboration with the Madrid Convention Bureau, the company has organized a session about the peculiarities of Chinese and American markets, and the best ways to develop in these markets.

Also they held one in Andorra and one in Gdansk (Poland) talking about mobile technology trends. The next will be in Malaga, on how to do business with the lucrative Russian market.

Turismo Andaluz, the Tourism Council of Málaga-Costa del Sol and Malaga Convention Bureau organize these “IBTM Talks – Russian MICE market, business opportunities” in Malaga at 10.00 on April 26th at the Restaurant Jose Carlos Garcia.

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