The Europeans kill the large American show
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It used to be the key trade show for meetings and incentives in the US. No more... a few years after AIBTM and IMEX America invaded the US, the Motivation Show announced it will not be taking place at McCormick Place in Chicago. Also, Motivation Show Las Vegas will be merged into the PPAI Expo in 2014, it has been announced.
The decision was based on the disappointing response received for its Feb. 15 initial space assignment deadline.
The announcement also included the news that the Motivation Show Las Vegas, a new event which had been announced last July to be co-located at the PPAI Expo in 2014, will also not take place as planned.
The company is exploring other potential event models and venues for 2014, but had nothing to announce as of yet.
Besides several years of limited dynamism, a key of this news seems to be the arrival of the two key shows from Europe, with their hosted-buyer models.
Hosted buyers seem to be, increasingly, a key success factor of trade shows, for ROI-hungry exhibitors.
