BTC: more local but global …
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Can you compete as a global trade show meetings, yet? The most important trade meeting in Italy, BTC, leaves the race to become a truly international trade fair in our sector. But if it now claims as ´Italian´, also wants to cover a market beyond the travel business: the ´events´ in general.
BTC has just announced a new logo and especially a new tagline: “Italy´s events exhibition. ” With this new positioning, the fair will be more geographically specific (more Italian than global), while more comprehensive in the types of events that cover: it exceeds the business travel segment and includes the event, inviting professionals marketing, communication and advertising which were included in this sector in recent years.
The fair, which sells especially Italy as a destination, is also determined to increase the number of hosted buyers. Take place from 30 June to 1 July at the Fiera di Rimini.
