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The 3D projection mapping technique has been the revelation of 2010. The movement, the optical effects and the possibility of covering large buildings with the message of a brand have made this technology the coolest action that a brand can organize to promote themselves.
What is a 3D mapping?
The 3D projection is a method to plot points in three dimensions on a two-dimensional plane. A laser scans the surface of a facade and recreate it in 3D images. Thus arose the impression of a living building that collapses, change structure, plays with lighting effects and, especially, catch the attention of passersbys.
And it´s not only this: the campaigns of the brands involved are still virilized on the web and thousands of people have already watched their videos on YouTube and Vimeo.
