PMUSA announces 2011 meetings trends
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PMUSA identified six meetings trends for 2011, including:
– Customizable mobile applications, which will enable the planner to communicate with attendees before, during and after the event.
– Hybrid meetings, that have both face-to-face and virtual components, be it streaming or online interactive applications.
– Comprehensive green meetings: meetings will become more seriously green, besides just looking for a certified hotel.
– Social media, which will increasingly be a natural complement of meetings
– Corporate Social Responsibility, for instance as part of teambuilding events
– Recovery of the luxury market: resorts and luxury hotels will be back on the agenda, after two dark years
The report can be found on www.PublicisMeetingsUSA.com.
