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A white paper highlights the case for face-to-face

A white paper highlights the case for face-to-face

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We know it: every other week, a report highlights the power of physical events, as a defence against the rising importance of virtual connexions. Here comes one which does explore the issue, and brings useful insight into what face-to-face events help achieve.

As the report highlights, the improvements of virtual-meeting technology and growing importance of virtual meetings make it important to know what physical events are exactly useful for. The challenge for the planner is to know when to organise a real event, a virtual one, or a hybrid one. As the authors point out,

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