Dulux recruits people to paint the world in colours
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For a paint manufacturer company, what better way to promote itself than to invite people to paint the world with colours? Dulux launched the project Let´s Color, and is recruiting people from Brazil, India, France and the UK to get the grey out of the streets. It is clear: brands are reinventing their business strategies and consequently their relationship with its consumers ... closer, more social and worldly.
With the support of their blog (http://www.letscolourproject.com/blog/), Dulux aims to encourage communities and dirty neighbourhoods to paint their streets, houses, schools and squares, and to transform them into beautiful areas. The first action took place in Rio, followed by Paris and London. The next on the list is Jodhpur (India) on 2 and 3 April. (See the image gallery).
